Differences between French and other European business etiquette
Crafting Connections: Effective Networking Small Talk in French: Differences between French and other European business etiquette
French business etiquette differs from other European business etiquettes in several key ways emphasizing formality, politeness, hierarchy, and relationship-building.
French Business Etiquette
- Formal greetings using “Monsieur” or “Madame” with last names are expected, unlike more informal address in some European countries. Light handshakes are common, and cheek kissing (la bise) is generally avoided in professional contexts unless initiated.
- The French value politeness and formalities strongly, using the formal “vous” pronoun instead of the informal “tu.” Missteps in language or formality can harm relationships.
- Communication includes interrupting as a sign of engagement, which contrasts with more reserved or indirect communication styles elsewhere.
- Punctuality is important but meetings can be longer and more flexible to focus on building trust.
- Business discussions often occur after relationship-building activities like meals or long conversations.
- There is a clear separation between personal and business life, and topics like politics and religion should be avoided.
Other European Business Etiquettes
- In Western Europe (e.g., Germany, UK, Netherlands), business is more direct, scheduled, punctual, and pragmatic with firm handshakes and formal attire; but the UK might allow more relaxed tone after initial formality.
- Southern Europe (Spain, Italy, Greece) favors a more relaxed style, high expressiveness, and relationship-building will precede business, with less strict punctuality.
- Eastern Europe blends tradition and modernity, often more indirect in communication and emphasizing trust-building before deals.
- Across Europe, titles and hierarchy are respected, but the style and degree of formality vary, with French culture among the most formal.
Summary Table
| Aspect | French Business Etiquette | Other European Etiquettes |
|---|---|---|
| Greeting | Formal, “Monsieur/Madame”, light handshake | Varies: Germany formal handshake; Southern Europe relaxed greetings, cheek kiss common |
| Communication Style | Interruptions acceptable, formal language | Western Europe direct; Eastern Europe indirect; Southern Europe expressive |
| Punctuality | Valued but meetings can be long | Western Europe strict; Southern Europe relaxed |
| Relationship Focus | Strong emphasis before business | Southern and Eastern Europe also relationship-focused; Western Europe more task-oriented |
| Language Use | Prefer French; formal pronouns and titles | English common in international settings; local languages important in some |
| Personal vs Business | Clear separation; avoid personal topics | Varies; generally more relaxed in South and East |
This highlights that French business etiquette is characterized by high formality, strong politeness, and relationship emphasis compared to other European countries with varying degrees of formality and directness. 1, 2, 3, 4, 5