What are recent trends in Ukrainian mass media slang

Recent trends in Ukrainian mass media slang indicate a strong influence of Anglo-American English loanwords, especially among younger speakers, reflecting globalization and widespread social media use. Ukrainian youth slang is increasingly integrating English terms, often favoring them over traditional Ukrainian equivalents. The ongoing conflict and war have also impacted mass media communication styles, notably with the frequent use of memetic and dark-humor language on social platforms by both independent and governmental Ukrainian accounts. Additionally, media discourse includes a dynamic use of phraseology with political and wartime contexts shaping slang and language evolution, highlighting polarization, metaphorical language, and strategic communication in mass media during crisis times. ^{1, 2, 3, 4}

In summary, the current Ukrainian mass media slang trends are marked by:

• Increased Anglo-American slang adoption.
• Usage shaped by wartime communication tactics such as memes and dark humor.
• Reflective phraseological and political discourse dynamics that influence slang use and spread in media. ^{2, 3, 4, 1}

References

• GLOBALISATION OF THE UKRAINIAN LANGUAGE LEXICAL SYSTEM: AGE, GENDER AND EDUCATIONAL DIMENSIONS

• Narratives of War: Ukrainian Memetic Warfare on Twitter

• Media Phraseology and the Dynamics of the Ukrainian Language: The Psycholinguistic and Stylistic Paradoxes

• Do We Know Whether to Laugh or Cry? User Responses to @Ukraine’s Dark-humour Meme

• POLARIZATION IN MEDIA POLITICAL DISCOURSE ON THE WAR IN UKRAINE: CRITICAL DISCOURSE ANALYSIS

• Image strategies of Ukraine: media linguistic discourse

• The Influence of the English Slang on the Modern Ukrainian Language