
What is the influence of social media on Ukrainian informal communication
The influence of social media on Ukrainian informal communication is significant and multifaceted. Social media platforms have become key channels for informal communication among Ukrainians, especially intensified by the ongoing Russo-Ukrainian conflict. These platforms enable not only everyday social interactions and the maintenance of personal relationships but also play crucial roles in shaping public opinion, political mobilization, cultural resistance, and collective memory formation.
Key points about social media’s influence on Ukrainian informal communication include:
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Social media is widely used by Ukrainian students and youth for independent learning, collaboration, and informal communication beyond just socializing with friends and family. This extends to educational and civic engagement contexts ().
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The Russo-Ukrainian war has transformed social media into a battleground for information warfare, where informal communication among civilians includes sharing real-time information, coordinating civil resistance, and participating in cultural and political discourse ().
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Memes and political satire on social media have created new informal channels for political expression, opinion shaping, and public mobilization, impacting the broader public discourse ().
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Social media promotes the use of the Ukrainian language, reinforcing cultural identity and nation-building efforts through informal uses such as tweeting and sharing localized content ().
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Informal communication on social media also encompasses mutual support and solidarity among Ukrainians during distress, including crowdsourcing information and assistance during crises ().
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However, the influence of social media also presents challenges such as the spread of disinformation and propaganda, which affect how informal communication is shaped and trusted (, ).
In summary, social media profoundly influences Ukrainian informal communication by enabling interactive, collaborative, and politically charged exchanges. It fosters cultural identity, mobilizes public opinion, supports resilience during conflict, and transforms communication habits, while also posing risks of information manipulation. 1, 2, 3, 4, 5, 6, 7
References
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Social media platforms as discursive environments in the context of Russo-Ukrainian war
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MEMES IN POLITICAL DISCOURSE: FROM IRONY TO INFORMATIONAL INFLUENCE
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Social media and public opinion formation in times of war: A case study from Ukraine
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The Russian war in Ukraine increased Ukrainian language use on social media
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Формування соціально-інституційного конструкту цифрової дипломатії
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The influence of social communications on the formation of public opinion of citizens during the war
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Digital media in a contemporary conflict – example of Ukraine
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Change of Brand Management in Social Media During the Russia-Ukraine War: Findings from Poland
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There can be only one truth: Ideological segregation and online news communities in Ukraine