How are property-related terms used in Russian real estate marketing

In Russian real estate marketing, property-related terms are used with distinct legal and marketing connotations that reflect Russia’s specific property law and market practices. Marketing in Russian real estate often emphasizes legal ownership (право собственности), cadastral registration (кадастровый учет), and property characteristics (характеристики объекта недвижимости). Key terms include types of properties like квартира (квартира - apartment), дом (дом - house), and земельный участок (земельный участок - land plot). Marketing materials highlight features such as площадь (площадь - area), этажность (этажность - number of floors), and местоположение (местоположение - location), which are crucial for buyer interest.

The use of term “недвижимость” (недвижимость - real estate or immovable property) is central, often linked with the Unified State Register of Real Estate (Единый государственный реестр недвижимости) in the marketing context to assure legal transparency. Terms about ownership rights, such as владение (владение - possession) and аренда (аренда - lease), are also prevalent to clarify transaction types.

In advertising, words like продажа (продажа - sale), аренда (аренда - rent), and покупка (покупка - purchase) are frequently used. Descriptions might include удобства (удобства - amenities) and инфраструктура (инфраструктура - infrastructure), appealing to lifestyle aspects. Russian real estate marketing also employs terms related to digital marketing innovations such as виртуальный тур (виртуальный тур - virtual tour) to attract modern buyers.

Overall, the marketing vocabulary blends legal property terms with appealing descriptive terms to meet buyer expectations and align with Russia’s real estate regulations. ^{1, 2}

Verweise

• A Historical and Legal Analysis of Development of Russian Real Estate Laws

• Development of real estate marketing – trends for the future

• Digital Management Mode of Real Estate Marketing based on Big Data and Artificial Intelligence

• Transforming Real Estate Marketing with Augmented Reality Technology

• The Adoption of Virtual Reality Technology in Real Estate Marketing: A Review

• Realtor to Creator: Examining Instagram as a Media Practice for Real Estate Marketing

• AutoMV: An Autonomous Agent Framework for Real Estate Marketing Video Generation

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• Russian Palestine. Real Estate of Archimandrite Antonin (Kapustin)

• Real Estate Marketing Tools to Create Consumer Value